[Ebury Publishing]
Kategoria: Książki / Literatura obcojęzyczna
seat for the drama: the pileups, wrestling for control, meltdowns,
and the unlikeliest outcome of all, success. A story of
power, recklessness, struggle, and triumph, Power
Play...
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Inside the outrageous, come-from-behind story of Elon Musk and
Tesla's bid to build the world's greatest car and the race to drive
the future. Elon Musk is among the most controversial titans of
Silicon Valley. To some he's a genius and a visionary and to others
he's a mercurial huckster. Billions of dollars have been gained and
lost on his tweets and his personal exploits are the stuff of
tabloids. But for all his outrageous talk of mind-uploading and
space travel, his most audacious vision is the one closest to the
ground: the electric car. When Tesla was founded in the 2000s,
electric cars were novelties, trotted out and thrown on the scrap
heap by carmakers for more than a century. But where most onlookers
saw only failure, a small band of Silicon Valley engineers and
entrepreneurs saw potential and they pitted themselves against the
biggest, fiercest business rivals in the world, setting out to make
a car that was quicker, sexier, smoother, cleaner than the
competition. Tesla would undergo a truly hellish fifteen years,
beset by rivals, pressured by investors, hobbled by whistleblowers,
buoyed by its loyal supporters. Musk himself would often prove
Tesla's worst enemy--his antics repeatedly taking the company he
had funded himself to the brink of collapse. Was he an underdog, an
antihero, a conman, or some combination of the three? Wall Street
Journal tech and auto reporter Tim Higgins had a front-row seat for
the drama: the pileups, wrestling for control, meltdowns, and the
unlikeliest outcome of all, success. A story of power,
recklessness, struggle, and triumph, Power Play is an exhilarating
look at how a team of eccentrics and innovators beat the odds...
and changed the future.
