[Entrepreneur Press]
Kategoria: Książki / Literatura obcojęzyczna
assignments, examples, and resources, business owners brushstroke
their way to a big-picture marketing plan and determine
their goals, priorities, effectively use resources, and,
ultimately,...
Pełen opis produktu 'Marketing Plan Handbook' »
Dishing bite-sized lessons, supported by in-chapter exercises and
end-of-chapter actions, long-time marketing expert Robert W. Bly
mentors small-business owners and entrepreneurs in making the
crossover from business owner to marketplace competitor and, in
time, majority market-share holder. With more than 500,000 new
businesses starting every month, the competition for customers can
be overwhelming. A 30-year veteran of business and marketing, Bly
details the critical steps to marketplace success including
developing a business vision, positioning strategically,
researching the market, producing and selling products and
services, assessing marketing tactics, creating an effective
implementation schedule, and troubleshooting for future success and
growth. Given prompts, exercises, action assignments, examples, and
resources, business owners brushstroke their way to a big-picture
marketing plan and determine their goals, priorities, effectively
use resources, and, ultimately, master the marketing mindset that
most pay a consultant for. Whether embarking on a new venture or
reviving a current business, business owners need this practical
handbook for market success and survival.