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778,54 zł
[Kogan Page]
Kategoria: Książki / Literatura obcojęzyczna
Więcej o Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies
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184,23 zł
[Createspace Independent Publishing Platform]
Kategoria: Książki / Literatura obcojęzyczna
5/5 Stars ***** Great book for watch enthusiasts This is the second e-book from this author, that I've read. He has a nice, clear writing style and definitely he has lots of insight on what makes a particular... Pełen opis produktu 'Collecting Luxury Watches (Color): Rolex, Omega, Panerai, the World of Luxury Watches' »
5/5 Stars ***** Great book for watch enthusiasts This is the second e-book from this author, that I've read. He has a nice, clear writing style and definitely he has lots of insight on what makes a particular watch brand and watch model valuable. I though
Więcej o Collecting Luxury Watches (Color): Rolex, Omega, Panerai, the World of Luxury Watches
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[]
not made us happier or healthier. Luxury Fever offers an exit from the rat race, suggesting ways to curb the culture of excess and restore true value to our lives.
Więcej o Luxury Fever
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933,90 zł
[Springer Nature Switzerland AG]
Kategoria: Książki / Literatura obcojęzyczna
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer's purchase and post-pu... Pełen opis produktu 'Art of Digital Marketing for Fashion and Luxury Brands' »
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer's purchase and post-purchase trajectories.The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers' engagement.An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Więcej o Art of Digital Marketing for Fashion and Luxury Brands
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1111,68 zł
[IGI Global]
Kategoria: Książki / Literatura obcojęzyczna
Presents the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. This publication features coverage... Pełen opis produktu 'Digital Marketing Strategies for Fashion and Luxury Brands' »
Presents the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. This publication features coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing.
Więcej o Digital Marketing Strategies for Fashion and Luxury Brands
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527,30 zł
[Gabler]
Kategoria: Książki / Literatura obcojęzyczna
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury.... Pełen opis produktu 'Luxury Marketing' »
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior.This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
Więcej o Luxury Marketing
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471,32 zł
[teNeues Verlag]
Kategoria: Książki / Literatura obcojęzyczna
Sprachen: Deutsch, Englisch - Ein originelles Dokumentations- und Kunstprojekt über eine Welt, die uns alle fasziniert - Die Welt des Luxus! - Ein inspirierendes Buch, das durch seinen erlesenen Inhalt... Pełen opis produktu 'Michael Köckritz - Luxury' »
Sprachen: Deutsch, Englisch - Ein originelles Dokumentations- und Kunstprojekt über eine Welt, die uns alle fasziniert - Die Welt des Luxus! - Ein inspirierendes Buch, das durch seinen erlesenen Inhalt und seine exquisite äußere Haptik selbst zu einem "Luxuserlebnis" wird. - Mit Interviews und Expertenbeiträgen über die größten Luxusmarken, ihre Ästhetik und Prinzipien und einem ganzheitlich wissenschaftlichen Blick auf das Phänomen Luxus. "Luxus" allein der Name dieses opulenten Coffee Table Books verrät schon alles. Hier geht es um Ästhetik, Dekadenz, Schönheit, Trends, Glamour und Geld. Der bekannte Fotograf, Journalist und Marken- und Kommunikationsberater Michael Köckritz hat sich dieser faszinierenden Welt der Reichen, Celebrities und Stars in seinem neuesten Bildband ausführlich angenommen. In einer beeindruckenden Bildersprache, hinterlegt mit informativen Texten, zeigt er die wichtigsten Luxusmarken unserer Neuzeit. Uhren, Autos, Taschen, Gebäude, Urlaubsorte und Schmuck, der Autor streift alle luxusbehafteten Themengebiete und pointiert zielsicher die jeweiligen Key-Items.Köckritz nähert sich dem Phänomen Luxus aus einer künstlerisch-wissenschaftlichen Perspektive an und beleuchtet tiefgehende Fragen wie "Was ist Luxus?", "Warum streben wir nach Luxus?" oder "Wie wirkt sich Luxus auf unsere Lebensrealität aus?".Dabei möchte der Autor nicht protzen. Als Experte ist ihm der philosophische, psychologische und soziologische Aspekt des Phänomens Luxus wichtig. Und auf nahezu bewundernswerte Weise gelingt es ihm, diesem wissenschaftlichen Anspruch gerecht zu werden und den Leser mit seinen großartigen Fotos gleichwohl in den Bann dieser auf Schönheit und Perfektion ausgerichteten Welt hineinzuziehen. "Luxus" strotz nur so von herausragenden Bildern und hochwertigen Texten. Der Bildband verkörpert sein eigenes Thema in Perfektion und wird dadurch zu einem Kunstprojekt, das sogar von einer Kunstausstellung und einer Film-/ Bewegtbildumsetzung begleitet wird.Dieses Coffee Table Book ist das perfekte Geschenk, für alle, die fasziniert sind von den Emotionen und Mythen, die sich rund um das Thema Luxus ranken.
Więcej o Michael Köckritz - Luxury
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451,12 zł
[Palgrave Macmillan]
Kategoria: Książki / Literatura obcojęzyczna
Subtitled, }Trends, Tactics, Techniques{. Provides business strategy analysis for this sector.
Więcej o Luxury Fashion Branding
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191,34 zł
[KOGAN PAGE]
Kategoria: Książki / Literatura obcojęzyczna
Więcej o Reimagining Luxury: Building a Sustainable Future for Your Brand
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115,26 zł
[Egmont Manga]
Kategoria: Książki / Literatura obcojęzyczna
In der Grundschule wird die gehörlose Shoko von ihren Mitschülern gemobbt. Vor allem der vorlaute Shoya macht ihr das Leben schwer. Fünf Jahre später beschließt Shoya, sich seiner Vergangenheit zu stellen... Pełen opis produktu 'A Silent Voice - Luxury Edition 02' »
In der Grundschule wird die gehörlose Shoko von ihren Mitschülern gemobbt. Vor allem der vorlaute Shoya macht ihr das Leben schwer. Fünf Jahre später beschließt Shoya, sich seiner Vergangenheit zu stellen und bei Shoko zu entschuldigen. Doch kann sie ihm all das verzeihen, was er ihr angetan hat? Das emotionale Drama in einer zweibändigen Luxusausgabe!
Więcej o A Silent Voice - Luxury Edition 02
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87,12 zł
[Verso]
Kategoria: Książki / Literatura obcojęzyczna
remains the same. Against the confines of this increasingly limited politics, a new paradigm has emerged. Fully Automated Luxury Communism claims that new technologies will liberate us from work,... Pełen opis produktu 'Fully Automated Luxury Communism' »
The first decade of the twenty-first century marked the demise of the current world order. Despite widespread acknowledgement of these disruptive crises, the proposed response from the mainstream remains the same. Against the confines of this increasingly limited politics, a new paradigm has emerged. Fully Automated Luxury Communism claims that new technologies will liberate us from work, providing the opportunity to build a society beyond both capitalism and scarcity. Automation, rather than undermining an economy built on full employment, is instead the path to a world of liberty, luxury and happiness. For everyone. In his first book, radical political commentator Aaron Bastani conjures a new politics: a vision of a world of unimaginable hope, highlighting how we move to energy abundance, feed a world of nine billion, overcome work, transcend the limits of biology and build meaningful freedom for everyone. Rather than a final destination, such a society heralds the beginning of history.
Więcej o Fully Automated Luxury Communism
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832,50 zł
[Springer Nature Switzerland AG]
Kategoria: Książki / Literatura obcojęzyczna
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated,... Pełen opis produktu 'Value of Luxury' »
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.
Więcej o Value of Luxury
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323,99 zł
[Springer Nature Switzerland AG]
Kategoria: Książki / Literatura obcojęzyczna
This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on... Pełen opis produktu 'Marketing Luxury Services' »
This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on strategy as well as positioning and the market, it focuses on the challenges in luxury related to the traditional 4 Ps (Products, Place, Promotion and Price), in addition applying the service-dominant logic to luxury management in relation to the other 4 Ps in marketing decisions (People, Process, Panorama, and Productivity).The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury market, description of the main players, and relevant industry trends. It then discusses marketing strategies as applied to the luxury market, including market identification, brand communication, product positioning, pricing, flow of goods, foreign market entry, and more.With contributions from luxury marketing practitioners to offer practical knowledge as well as real world cases studies, this textbook will equip students with a comprehensive understanding of marketing in the luxury industry and the tools necessary to be successful in the management of luxury brands.
Więcej o Marketing Luxury Services
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54,96 zł
[Skypi]
Kategoria: Książki / Literatura obcojęzyczna
Więcej o Mandala Luxury Coloring Book
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50,84 zł
[LIGHTNING SOURCE INC]
Kategoria: Książki / Literatura obcojęzyczna
Więcej o A-Z Luxury Cars: A coloring book for the car enthusiast with good vibeZ
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285,00 zł
[Taylor & Francis Ltd]
Kategoria: Książki / Literatura obcojęzyczna
Więcej o Luxury Fashion Brand Management
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374,84 zł
[Palgrave Macmillan]
Kategoria: Książki / Literatura obcojęzyczna
The first book to provide online business analysis for the luxury fashion sector. The content can be applied in sectors ranging from the arts to consumer psychology, and will appeal to busine... Pełen opis produktu 'Luxury Online' »
The first book to provide online business analysis for the luxury fashion sector. The content can be applied in sectors ranging from the arts to consumer psychology, and will appeal to business practitioners, academics and students.
Więcej o Luxury Online
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95,17 zł
[Createspace Independent Publishing Platform]
Kategoria: Książki / Literatura obcojęzyczna
The traditional business of interior design has been disrupted in the face of growing competition, arising from retailers moving upscale with more sophisticated design resources (RH, Crate & Barrel), offering... Pełen opis produktu 'Marketing the Luxury of Interior Design' »
The traditional business of interior design has been disrupted in the face of growing competition, arising from retailers moving upscale with more sophisticated design resources (RH, Crate & Barrel), offering complimentary design services (Ethan Allen, Pot
Więcej o Marketing the Luxury of Interior Design
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638,44 zł
[Oxford University Press]
Kategoria: Książki / Literatura obcojęzyczna
Luxury and Pleasure in Eighteenth-Century Britain explores the invention, making, and buying of new, semi-luxury, and fashionable consumer goods during the eighteenth century. It follows... Pełen opis produktu 'Luxury and Pleasure in Eighteenth-Century Britain' »
Luxury and Pleasure in Eighteenth-Century Britain explores the invention, making, and buying of new, semi-luxury, and fashionable consumer goods during the eighteenth century. It follows these goods, from china tea ware to all sorts of metal ornaments such as candlesticks, cutlery, buckles, and buttons, as they were made and shopped for, then displayed in the private domestic settings of Britain's urban middling classes. It tells the stories and analyses the developments that led from a global trade in Eastern luxuries beginning in the sixteenth century to the new global trade in British-made consumer goods by the end of the eighteenth century. These new products, regarded as luxuries by the rapidly growing urban and middling-class people of the eighteenth century, played an important part in helping to proclaim personal identities,and guide social interaction. Customers enjoyed shopping for them; they took pleasure in their beauty, ingenuity or convenience. All manner of new products appeared in shop windows; sophisticated mixed-media advertising seduced customers and created new wants.This unparalleled 'product revolution' provoked philosophers and pundits to proclaim a 'new luxury', one that reached out to the middling and trading classes, unlike the elite and corrupt luxury of old.Luxury and Pleasure in Eighteenth-Century Britain is cultural history at its best, built on a fresh empirical base drawn directly from customs accounts, advertising material, company papers, and contemporary correspondence. Maxine Berg traces how this new consumer society of the eighteenth century and the products first traded, then invented to satisfy it, stimulated industrialization itself. Global markets for the consumer goods of private and domestic life inspired the industrial revolution and British products 'won the world'.
Więcej o Luxury and Pleasure in Eighteenth-Century Britain
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133,25 zł
[John Wiley & Sons Inc]
Kategoria: Książki / Literatura obcojęzyczna
Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decis... Pełen opis produktu 'Selling Luxury - Connect With Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale' »
Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell.§In Selling Luxury, Robin Lent and Genevi
Więcej o Selling Luxury - Connect With Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

Libristo.pl Książki	Sklep wpisany: 25.06.2015
createspace independent publishing platform, independently published, cambridge university press, oxford university press, penguin books, taylor & francis ltd, little, brown book group, legare street pr, john wiley & sons inc
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Więcej o Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies

Więcej o Collecting Luxury Watches (Color): Rolex, Omega, Panerai, the World of Luxury Watches

Więcej o Luxury Fever

Więcej o Art of Digital Marketing for Fashion and Luxury Brands

Więcej o Digital Marketing Strategies for Fashion and Luxury Brands

Więcej o Luxury Marketing

Więcej o Michael Köckritz - Luxury

Więcej o Luxury Fashion Branding

Więcej o Reimagining Luxury: Building a Sustainable Future for Your Brand

Więcej o A Silent Voice - Luxury Edition 02

Więcej o Fully Automated Luxury Communism

Więcej o Value of Luxury

Więcej o Marketing Luxury Services

Więcej o Mandala Luxury Coloring Book

Więcej o A-Z Luxury Cars: A coloring book for the car enthusiast with good vibeZ

Więcej o Luxury Fashion Brand Management

Więcej o Luxury Online

Więcej o Marketing the Luxury of Interior Design

Więcej o Luxury and Pleasure in Eighteenth-Century Britain

Więcej o Selling Luxury - Connect With Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

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