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Expert, guidance for the Google Cloud Machine Learning certification examIn Google Cloud Certified Professional Machine Learning Study Guide, a team of accomplished artificial intelligence (AI) and machine learning (ML) specialists delivers an expert roadmap to AI and ML on the Google Cloud Platform based on new exam curriculum. With Sybex, you'll prepare faster and smarter for the Google Cloud Certified Professional Machine Learning Engineer exam and get ready to hit the ground running on your first day at your new job as an ML engineer.The book walks readers through the machine learning process from start to finish, starting with data, feature engineering, model training, and deployment on Google Cloud. It also discusses best practices on when to pick a custom model vs AutoML or pretrained models with Vertex AI platform. All technologies such as Tensorflow, Kubeflow, and Vertex AI are presented by way of real-world scenarios to help you apply the theory to practical examples and show you how IT professionals design, build, and operate secure ML cloud environments.The book also shows you how to:* Frame ML problems and architect ML solutions from scratch* Banish test anxiety by verifying and checking your progress with built-in self-assessments and other practical tools* Use the Sybex online practice environment, complete with practice questions and explanations, a glossary, objective maps, and flash cardsA can't-miss resource for everyone preparing for the Google Cloud Certified Professional Machine Learning certification exam, or for a new career in ML powered by the Google Cloud Platform, this Sybex Study Guide has everything you need to take the next step in your career.

The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns.The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality scoreExplore the intricacies of the Display Network and learn how to interpret reportsLearn how to use the AdWords Editor to create thousands of keywords and ad copy configurationsUnderstand advanced bidding strategies, and how to best organize and manage an AdWords accountLearn how to best test everything from landing pages to ad copyThe book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. "Advanced Google AdWords "is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.

The proven Study Guide that prepares you for this new Google Cloud exam The Google Cloud Certified Professional Data Engineer Study Guide, provides everything you need to prepare for this important exam and master the skills necessa

A complete, start-to-finish lesson in Google Analytics instrumentation and reporting§§Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely-adopted analytics tool set. Designed to give you a complete, best practices foundation in measurement strategy, implementation, reporting, and optimization, this guide systematically demystifies the broad range of Google Analytics features and configurations. Throughout the full end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls that obscure data, and develop next-generation tracking and analysis strategies. Written by a team of active analytics experts--such as Brian Clifton,Tim Ash,BryanEisenberg, JeffreyEisenberg,Jim Sterne, and foreword author AvinashKaushik--this invaluable resource is the solution to a shaky Google Analytics skill set.§§Google Analytics is the most-adopted analytics tool worldwide, yet few organizations ever achieve implementation in a way that consistently generates meaningful results. This book aims to close the skills gap by compiling practical instruction on all aspects of Google Analytics into one place.§Discover what you've been missing in Google Analytics--implement event tracking to capture the wide range of important user interactions that Google Analytics does not track by default§Master best practice deployment through Google Tag Manager and learn how to campaign-tag inbound links to clarify the acquisition reports§Map goals and enhanced ecommerce tracking to organizational KPIs§Create audience segments to identify trends and optimization opportunities§Gain a more complete view of customer behavior with mobile app tracking and cross-device tracking§Incorporate related tools and techniques--third-party data visualization tools,CRMintegration,marketing automation,usability A/B testing,data storytelling, and analytics adoption in the enterprise§§An estimated 10-25 million organizations have installed Google Analytics tracking, including an estimated 67 percent of Fortune 500 companies--yet there are still severe deficiencies, and faulty reporting can easily present misconstrued analysis. Google Analytics offers a host of powerful tools that can produce incredibly valuable insights--if you know what you're doing. Google Analytics Breakthrough sharpens your skill set and shows you what you didn't know you were missing.

GCP Sketchnotes guides readers through choosing the best Google Cloud Platform services to match their use case in a highly visual way. After a brief introduction to the major categories of services, GCP sketchnotes divides around 100 solutions into 4 categories:* Data and Machine Learning* Application Modernization including containers* Infrastructure Modernization* SecurityEach solution is richly illustrated with a combination flow chart and decision diagram then expertly explained.

Quickly and efficiently prepare for the Google Associate Cloud Engineer certification with the proven Sybex methodIn the newly updated Second Edition of Google Cloud Certified Associate Cloud Engineer Study Guide, expert engineer and tech educator Dan Sullivan delivers an essential handbook for anyone preparing for the challenging Associate Cloud Engineer exam offered by Google and for those seeking to upgrade their Google Cloud engineering skillset.The book provides readers with coverage of every domain and competency tested by the Associate Cloud Engineer exam, including how to select the right Google compute service from the wide variety of choices, how to choose the best storage option for your services, and how to implement appropriate security controls and network functionality.This guide also offers:* A strong emphasis on transforming readers into competent, job-ready applicants, with a focus on building skills in high demand by contemporary employers* Concrete test-taking strategies, techniques, and tips to help readers conquer exam anxiety* Complimentary access to a comprehensive online learning environment, complete with practice testsA must-have resource for practicing and aspiring Google Cloud engineers, Google Cloud Certified Associate Cloud Engineer Study Guide allows you to prepare for this challenging certification efficiently and completely.

An indispensable guide to the newest version of the Google Certified Professional Cloud Architect certificationThe newly revised Second Edition of the Google Cloud Certified Professional Cloud Architect Study Guide delivers a proven and effective roadmap to success on the latest Professional Cloud Architect accreditation exam from Google. You'll learn the skills you need to excel on the test and in the field, with coverage of every exam objective and competency, including focus areas of the latest exam such as Kubernetes, Anthos, and multi-cloud architectures. The book explores the design, analysis, development, operations, and migration components of the job, with intuitively organized lessons that align with the real-world job responsibilities of a Google Cloud professional and with the PCA exam topics. Architects need more than the ability to recall facts about cloud services, they need to be able to reason about design decisions. This study guide is unique in how it helps you learn to think like an architect: understand requirements, assess constraints, choose appropriate architecture patterns, and consider the operational characteristics of the systems you design. Review questions and practice exams use scenario-based questions like those on the certification exam to build the test taking skills you will need.In addition to comprehensive material on compute resources, storage systems, networks, security, legal and regulatory compliance, reliability design, technical and business processes, and more, you'll get:* The chance to begin or advance your career as an in-demand Google Cloud IT professional* Invaluable opportunities to develop and practice the skills you'll need as a Google Cloud Architect* Access to the Sybex online learning center, with chapter review questions, full-length practice exams, hundreds of electronic flashcards, and a glossary of key termsThe ideal resource for anyone preparing for the Professional Cloud Architect certification from Google, Google Cloud Certified Professional Cloud Architect Study Guide, 2nd Edition is also a must-read resource for aspiring and practicing cloud professionals seeking to expand or improve their technical skillset and improve their effectiveness in the field.

Get the latest information about using the #1 web analytics tool from this fully updated guide Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition .