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This book examined the cost and return and benefit cost ratio of cut flower cultivation under protected condition. The study revealed that total cost in gerbera and rose production grown on an average 1200 m2 were Rs 909206 and Rs. 882517, respectively. The annual gerbera and rose production on sample polyhouse 409288 nos and 342000 nos flowers respectively which is 108 and 76% higher than the break- even level, Net profit was to the extent of Rs 529868 and Rs 345288 and benefit- cost ratio was 1:85 and 1:61 respectively. There are three marketing channels prevalent for cut flower marketing in the study area. (Channel I) covers Producer - consumer, (Channel II) Producer - wholesaler - retailer consumer and (Channel III) Producer- commission agent - retailer - consumer. Major portion of produce was disposed off through channel III because producer gets maximum of gerbera and rose price per bag in channel III i.e. Rs 680 and Rs 710. Price spread ranged between Rs 190 to Rs 300 in gerbera and Rs 180 to 340 in rose. Producer share in consumer price was 76.2, 66.6 and 69.3% in respectively channel I to channel III.