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Opis - Overall, author?s intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for students studding at International Business, Psychological Economy, as well Marketing and Management courses were added tasks for individual and group solved in activity table. The book does not cover all the important problems and issues of consumption and consumer behavior on the international market. It allows, however, prepare them as full identification, presenting the importance and role that consumers on contemporary global market play. Nazwa - Consumer behavior on International Market Autor - Sławomir Smyczek Oprawa - Miękka Wydawca - Placet Kod ISBN - 9788374881715 Kod EAN - 9788374881715 Wydanie - 1 Rok wydania - 2012 Język - angielski Format - 16.5x24.0cm Ilość stron - 288 Podatek VAT - 5% Premiera - 2012-03-12